How to make your headlines sell

If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares:

'Here's The **BIG** Benefit You'll Get When You Read What's Below!'

It must GRAB your prospect's attention!
But it shouldn't sound the same as your competitors' ads. On the contrary, it should: Distinguish you from your competition... Be specific, not vague.... Be believable

In short, your headline is the "advertisement" for everything that follows. If it doesn't tell your prospects WHY they should keep reading...

THEY WON'T!

In other words, many of the prospects who might have bought from you will move on, leaving you with JUST A FRACTION OF THE RESPONSE YOU *SHOULD* BE GETTING!

According to a well-known study, the headlines of a typical newspaper ad is read by 5 times as many people as the body of that same ad.This is why some copywriters spend as much time perfecting an ad's headlines as they spend on the entire body of that ad.

By simply improving your headline, you can:

INCREASE YOUR RESPONSE BY UP TO 500%! WANT PROOF?

A full page newspaper ad with the headline "2/3 Bank Financing On Silver And Gold" was generating $50,000 in revenue for its advertiser. However, when one of my colleagues re-wrote the headline (leaving the body intact), revenue from this same ad exploded to $250,000! That's a 500% increase! The new headline read:

'If Gold Is Selling For $300 An Ounce, Send Us Just $100 An Ounce, And We'll Send You All The Gold You Want. If Silver Is Selling For $100 An Ounce, Send Us Just $33 An Ounce, And We'll Send You All The Silver You Want.' THE INCREASE WAS ENTIRELY BECAUSE OF THE HEADLINE! When your headlines and offers are truly compelling, they can open your doors to a WINDFALL of new business. There's no sense in settling for a lower response from your advertising dollars than you should be getting, is there?

Author Trevor Levine and his expert copywriters beat control letters for Corey Rudl, Mypoints, Aweber, and many others. If your copywriting budget is $1,000+, visit them at www.marketingexperts.com for a free consultation.

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Author Notes:

Trevor Levine contributes and publishes news editorial to http://www.marketingexperts.com. Trevor Levine and his expert copywriters beat control letters for Corey Rudl, Mypoints, Aweber and many others.