Actively Searching for Affiliates on the Web

Recruiting new affiliates is of utmost importance to a successful program. Without affiliates you don't make any money, it's as simple as that. Now, I'm sure that you're on the ball, and you've contacted everyone you can possibly think of, starting with your soft market and moving out from there. You've probably got some great people working for you, but wouldn't it be great to have more? To be really successful, you've got to make sure that you're tapping into every possible affiliate recruiting resource. The web is an endless resource of potential affiliates, and I've listed a few forums here that have really worked for me. Why don't you give them a try?

Directly Related Sales Sites:

These are not sites that sell the same product you do, but sites that sell something directly related to it. Say you sell gardening shears, a directly related site would be one offering gardening gloves or plant food. You can do a search, using terms from your line of business to find related sites. Look over the sites that turn up and then contact people about hosting your banner on their site. Maybe you could offer to host theirs on your site as well.

Information Oriented Or Content Sites:

These are sites that aren't offering anything for sale, but are offering information about a certain industry or hobby. An example of an informational site related to your gardening glove business would be a Q and A site for gardeners, or a site offering information on the various breeds of roses. Once again, a web search using terms from your line of business will turn up tons of sites in this vein. If your product is truly something useful for people interested in the site topic, the webmaster may be happy to host your banner.

Bulletin Boards and Discussion Groups:

These are those sites where people post ideas, questions and responses in a dialogue related to a specific topic. Once again do a search to find some interesting boards related to your business. Once you've found a few, don't just jump in. Read the postings for a few weeks before you get involved. This way, you'll know the general tone of the board and get to know some of the personalities, and you'll have a good idea how to approach the group when you start.

Above all, don't be pushy with your program. Bulletin board/discussion group etiquette is a serious issue. If a newcomer starts right off trying to sell something, people will be really turned off. Start out just answering a few questions and offering some solid advice in your field. Develop a presence and an air of authority on the board, and before you know it, people will be asking you for advice. You can talk to them about your program then.

These web sources can be a great means of meeting potential affiliates. It only makes sense that people selling products or offering information directly related to your business will be interested in your program. With just a little effort you might find yourself making a lot more money, so start those searches today.

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Author Notes:

Keller Flynn contributes and publishes news editorial to http://AffiliateDirector.com. Keller Flynn knows about Super Affiliates and what it takes to find or help create them. Reach him at keller@affiliatedirector.com or 801-328-9006.